Poster produced by London & North Eastern Railway (LNER) to promote rail travel to the East Coast of England. The poster shows a small girl sitting in the sea with a small dog looking up at her. Artwork by Tom Purvis (1888-1957), who rallied for the professionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936. Dimensions: 1016 mm x 635 mm.